***November 2016 Campaign Update: Migrant Justice and Ben & Jerry's agreed in May 2015 to work together to operationalize the Milk with Dignity Program in the Ben & Jerry's Supply Chain and have been working steadily towards that goal ever since!
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This summer Ben & Jerry's took the lead in the dairy industry promising it would incorporate the Milk with Dignity Program into its supply chain to ensure 100% of their milk is sourced in compliance with the human rights of farmworkers. The campaign was highlighted in the New York Times and inspired a national delegation of Real Food Challenge student activists to travel to Vermont for a reality tour of dairy farms that turned their world upside down:
"The confusing reality is that for an outsider, this area of Vermont is beautiful. There are rolling hills, bucolic farmsteads, those iconic red barns… But these vistas--so reminiscent of grocery-store packaging and dairy industry marketing--obscure the very real struggle that workers and farmers face. And even after witnessing these human rights violations first hand, some part of me still wants to hold on to the marketeers’ myth of this agricultural dreamland. To pretend, to ignore, to turn away.
It begs an important question for all of consumers: knowing the reality, will we work to challenge the status quo or will we cling to the myth?" (Read full article here)